![]() ![]() "You tend to forget," says one Academy member who missed the Louis Malle film during its brief semi-retirement, but is headed for a screening. And Paramount's promo reminders are working. Even a nomination, or a cluster of critical honors, can pay off: "Atlantic City," with only 125 prints in circulation, was dying at the box office when an infusion of accolades - including the Golden Globe and New York critics' awards -revived its chances. ![]() And that's not counting the five-page consecutive spread hawking the putative eminence of Peter Bogdanovich's "They All Laughed," the various half-page plugs for "Chariots of Fire," and various quarter-page spots like the one offering Tom Cruise for best supporting actor in "Taps."Īnd no wonder: Winning an Oscar can mean $1 million in ticket sales when the film is re-released (some say as much as $4 million or $5 million). 15 issue of Daily Variety, 36 were giant "for your consideration" display ads, many in three or four colors. It's hard to miss: Of the 84 pages in the Jan. Starting at the first of the year, the eight major studios and a scattering of independents aim their seven-figure attention at one of the nation's narrowest ad markets: the 3,851 members of the Motion Picture Academy who are eligible to nominate films for the Oscars. By the time the Academy Award nominations are announced today, Hollywood will be only halfway through its annual promotional equivalent of carpet bombing, dumping some $2 million worth of ads into the pages of Daily Variety and The Hollywood Reporter. Never have so few done so much for so few as during the six-week pre-Oscar ad blitz. ![]() And "for the box office" is the bottom line. "For Your Consideration" is the polite refrain, trilling through yards of glossy stock in the Hollywood trade papers. ![]()
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